What would be the future in online ?

Vanina Delobelle

What would be the future in online ?
Cooptation and recommandation.

Pay per click advertising

Search engine optimization
Provide better search GUI and let open to do some more cross searches ans intuitive searches.

Emailing campaigns on a one-to-one approach.

Online shops. Everybody can today open one’s online shop (cf spreadshirt or Zlio iniatives).

Clubs and communities
Customers really tend to belong to communities. They therefore feel much more concerned by a small website dealing with their centers of interest rather than wih bigger ones where they do not feel any personalization. Within communities, they can get information, advice before the others and hence feel more special.

People want to communicate and be able to speak with each other about their experience, ask questions.

With podcasting and online advertising either through hyperlinks on blogs or websites but also with icones or banners on blogs.

Concours and games

Viral marketing


Commentaires (3)
1. EmmanuelF le 03/11/2006 11:32
Hi Vanina
I d like first to compliment for your nice and interesting Blog.
There is one Item I would add to your list , that is using some of the tools like Weblogs, Forum, Contests.... ,this is Ascendant Marketing.
The products, services and product communication of tomorrow will be increasingly genreated by users and customers. Innovative companies now use this opportunity to take the edge over competition.
Emmanuel Facovi

2. Vanina le 04/11/2006 16:05
Hi Emmanuel, also glad to discover your blog. I am very much interested by the concept you mention. Do you have some links to point?
3. emmanuel le 16/11/2006 11:49
Hello Vanina

many companies have started to implement assendant marketing by themselves but also many new actors and marketing agencies are entering the market.
Come and Stay
Culture Buzz
some adresses at http://newmediabc.com/newsletter/decnews.pdf
or the event organizer that list some of the actors at
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